Joseph logan

The Joseph Logan project aimed to improve the website's user experience and increase profits by leveraging client data and competitor insights. Our primary objective was to create an MVP that tackled low website traffic and delivered a more engaging user experience, ultimately driving higher conversion rates.

To achieve these goals, we focused on refining the user experience based on industry best practices and competitor analysis. As the project manager, I collaborated with a talented team of designers, developers, and marketers, using an Agile approach to ensure flexibility and efficiency throughout the project.

Key improvements centered on user experience enhancements:

1. Streamlining the user interface for seamless navigation

2. Implementing intuitive site structure and content organization

3. Personalizing content based on user preferences to boost engagement

4. Integrating social media and email marketing strategies to drive traffic

These user experience optimizations contributed to a significant 33% increase in profits per client. We learned the importance of prioritizing user experience and data-driven decision-making in the project's success. Future steps will focus on further refining the user experience, expanding marketing efforts, and exploring new revenue opportunities.

My Role: Frontend Development, User Research, User Experience, Product Management, Redesign, Stakeholder Communicator, Data-Driven Decision Maker

Project Dates: January 2023 - June 2023