RODWIN ARCHITECTURE

The Rodwin Architecture website redesign product focused on transforming an outdated and poorly designed website into a visually engaging, user-friendly, and responsive platform that showcases the company's architectural expertise and services. As the creator responsible for the end-to-end redesign process, I leveraged my skills in web development, user experience (UX) design, and project management to deliver a modern, professional, and functional website.

Key features and improvements of the redesigned Rodwin Architecture website include:

  1. Modern and Clean Design: An aesthetically pleasing and minimalistic design that highlights the company's architectural projects and reinforces their brand identity.

  2. Responsive Web Design: A fully responsive design that ensures a seamless browsing experience across various devices, including desktops, tablets, and smartphones.

  3. Intuitive Navigation: Streamlined navigation and clear content organization that allows users to easily explore the company's services, projects, and team members.

  4. Project Portfolio: A visually striking and interactive project gallery showcasing Rodwin Architecture's work, complete with high-quality images, detailed descriptions, and a filterable interface for easy browsing.

  5. Team Profiles: An engaging team section that highlights the expertise and personalities of the company's architects, designers, and staff members.

  6. Blog Integration: A blog section that features industry insights, company news, and project updates, enhancing the website's content value and user engagement.

  7. Contact and Lead Generation: A user-friendly contact form and clear calls-to-action throughout the site to encourage potential clients to get in touch and generate leads for the business.

Throughout the redesign process, I collaborated with the Rodwin Architecture team to ensure alignment with their vision and goals, manage resources and timelines, and adapt to feedback and insights. The result is a visually striking and highly functional website that effectively communicates the company's value proposition and supports their business growth. I continued with the management of this product after the first iteration.

My Role: Frontend Development, Web Design, Creative Direction, User Research, User Experience, Product Management, Redesign, Digital Strategist

Project Dates: Sept 2018 - March 2020